Review Questions
219 - By 1954, what percentage of American households owned a television?
56%
220 - What happened to sales of radio advertising and radio sets in the 1950s and 60s?
Continuingly increased
220 - What happened to the number of AM radio stations between 1948 and 1960.
more than doubled
220 - Douglas says "Radio structured people's days." Is that still true? If not, has some other mass medium or external force taken the place of radio in this respect?
yes, judging by how many people i see a day with an ipod or playing their cd player in their car. Now that people can choose their music, they do
221 - How did the programming of individual radio stations change in the mid 1950s?
they focused their programming on one demographic and genre
221 - How did the invention of the transistor affect radio listening habits?
increased portability and amount of daily listening (out of home listening)
221/222 - What is Segmentation? Breakout listening?
segmentation: markets within markets (American youth in American Market)
breakout listening: concentration on lyrics and music while turning way from societal and older norms of pop culture
225/226 - When were transistors invented? At what point did transistor radios become commonly affordable and what was one factor in driving the price of these units down?
1947, in 1961 Japanese competition brought the cost and size down
226 - Roughly when did it become more common than not for a car to have a radio? What useful feature did car radios usually have that home units did not?
1963, they had push button channel selection rather than a dial
227 - Douglas mentions that Top 40 stations were partially driven by a "baby sitting" mentality -- catering to teen and pre-teen audiences. The segregation of the audience strikes me as one of the truly important threads in the chapter. No longer are families gathering to listen as a collected unit; the proliferation of radio sets means each family member can tune in to his or her favored brand of programming. Listening becomes more of a private experience, or at least on shared with a peer group rather than a family group. What are your thoughts on this? How extreme has this trend become? Is this trend as true of television as it is of radio?
I think radio listening is much more private now, people are way more defensive of their music than their tv shows. you can sit and watch a tv show that you don't like, but sometimes it is almost unbearable to listen to music that you don't like
232 - Douglas notes that while listeners did not have to sustain dimensional listening in the same way that they did while listening to baseball or radio dramas, the music they listened to often told stories or painted pictures of exotic places. What percentage of today's music do you think reaches for this same effect? If today's music is not occupied with telling stories or describing locations/events, then what is a common goal that you have observed?
much of today's has told the same story so many times over that many artists have turned to writing about nothing, which was effective, until everyone did that too. now musicians that can do a combination of the two in a creative way are popping up. but for the most part it's just the same crap over and over again.
234 - Were you surprised by the restrictions on African American radio drama performances mentioned by Douglas as still being in effect in 1943? Why (not)?
Nope. It was Black encroachment on white bussiness during avery racist time, go figure.
239~ - Why does Douglas suppose so many white DJs wanted to sound "black?" What did these impersonations accomplish?
this was spurned on by breakout listening and a desire from the young to separate from the old? these impersonations fused cultures and somewhat lightened racism.
243 - How does Douglas characterize the notion of "soul?"
she paints it as a huge ethos, but i think it it is more like other words, "cool,hip, or groovy" , unless you're talking about James Brown, cause he's got soul
250 - Why did ASCAP essentially align itself against rock music, R&B, and blues?
t limit the popularity of black culture
* - The Top 40 format has been almost universally villified, yet it still has many devotees -- people who like to watch music climb and fall on the charts. How much is the spirit of Top 40 still alive in today's radio market? Do you see "indie" music as an antithesis to Top 40? (If so, explain.)
nope, now it is hip to like different music. these indie groups are just as popular as the radio pop stuff and the don't have to be on the radio to do it, and now with ipods and satellite radio, you don't need to rely on any set number of stations. i don't know who still listenes to the pop stations, everyone i know doesn't, and most are proud of it. eventually advertisers will realize that and pull their money out, and that will truly be it.
56%
220 - What happened to sales of radio advertising and radio sets in the 1950s and 60s?
Continuingly increased
220 - What happened to the number of AM radio stations between 1948 and 1960.
more than doubled
220 - Douglas says "Radio structured people's days." Is that still true? If not, has some other mass medium or external force taken the place of radio in this respect?
yes, judging by how many people i see a day with an ipod or playing their cd player in their car. Now that people can choose their music, they do
221 - How did the programming of individual radio stations change in the mid 1950s?
they focused their programming on one demographic and genre
221 - How did the invention of the transistor affect radio listening habits?
increased portability and amount of daily listening (out of home listening)
221/222 - What is Segmentation? Breakout listening?
segmentation: markets within markets (American youth in American Market)
breakout listening: concentration on lyrics and music while turning way from societal and older norms of pop culture
225/226 - When were transistors invented? At what point did transistor radios become commonly affordable and what was one factor in driving the price of these units down?
1947, in 1961 Japanese competition brought the cost and size down
226 - Roughly when did it become more common than not for a car to have a radio? What useful feature did car radios usually have that home units did not?
1963, they had push button channel selection rather than a dial
227 - Douglas mentions that Top 40 stations were partially driven by a "baby sitting" mentality -- catering to teen and pre-teen audiences. The segregation of the audience strikes me as one of the truly important threads in the chapter. No longer are families gathering to listen as a collected unit; the proliferation of radio sets means each family member can tune in to his or her favored brand of programming. Listening becomes more of a private experience, or at least on shared with a peer group rather than a family group. What are your thoughts on this? How extreme has this trend become? Is this trend as true of television as it is of radio?
I think radio listening is much more private now, people are way more defensive of their music than their tv shows. you can sit and watch a tv show that you don't like, but sometimes it is almost unbearable to listen to music that you don't like
232 - Douglas notes that while listeners did not have to sustain dimensional listening in the same way that they did while listening to baseball or radio dramas, the music they listened to often told stories or painted pictures of exotic places. What percentage of today's music do you think reaches for this same effect? If today's music is not occupied with telling stories or describing locations/events, then what is a common goal that you have observed?
much of today's has told the same story so many times over that many artists have turned to writing about nothing, which was effective, until everyone did that too. now musicians that can do a combination of the two in a creative way are popping up. but for the most part it's just the same crap over and over again.
234 - Were you surprised by the restrictions on African American radio drama performances mentioned by Douglas as still being in effect in 1943? Why (not)?
Nope. It was Black encroachment on white bussiness during avery racist time, go figure.
239~ - Why does Douglas suppose so many white DJs wanted to sound "black?" What did these impersonations accomplish?
this was spurned on by breakout listening and a desire from the young to separate from the old? these impersonations fused cultures and somewhat lightened racism.
243 - How does Douglas characterize the notion of "soul?"
she paints it as a huge ethos, but i think it it is more like other words, "cool,hip, or groovy" , unless you're talking about James Brown, cause he's got soul
250 - Why did ASCAP essentially align itself against rock music, R&B, and blues?
t limit the popularity of black culture
* - The Top 40 format has been almost universally villified, yet it still has many devotees -- people who like to watch music climb and fall on the charts. How much is the spirit of Top 40 still alive in today's radio market? Do you see "indie" music as an antithesis to Top 40? (If so, explain.)
nope, now it is hip to like different music. these indie groups are just as popular as the radio pop stuff and the don't have to be on the radio to do it, and now with ipods and satellite radio, you don't need to rely on any set number of stations. i don't know who still listenes to the pop stations, everyone i know doesn't, and most are proud of it. eventually advertisers will realize that and pull their money out, and that will truly be it.
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